This badge marks features available exclusively in starmate. All other features are already available in the E-Marketing Suite (EMS) and will also become available in starmate professional in the future. starmate is the software relaunch of EMS, combining proven functionality with a modernized technical foundation and new features. starmate starter is currently in beta. (Updated: 23.03.2026).
Data management, segmentation, and campaign control united in a single platform. No duplicate data, no media breaks — just operational impact from one system. For marketing and sales teams who don't want to leave results to chance.
In starmate, AI is not an add-on, but deeply embedded in the system. mate analyzes, prioritizes, forecasts, and supports your decisions across the entire customer journey — for measurably more relevant communication.
Comprehensive CRM and marketing functionality from September 2026, with an even more intuitive UX. The result: a system that stays easy to control even with deep functionality. For teams who want to work efficiently — without long training phases.
Growing together: with you. For your impact
The more intensively you work with starmate, the more precise your communication becomes — and the stronger your results. The starmate platform is designed to learn together with you: as mate gains a deeper understanding of your customer data, you translate that progress directly into measurable value for your organization and your audiences. That way, you create not just relevance, but lasting engagement.
Constant evolution: felt in everyday work
Innovation without standing still. There's no standstill with starmate. While you work, your assistant mate learns in the background, automatically identifies optimization potential in your customer data, and keeps evolving continuously — with no downtime to slow you down. That turns change into an everyday experience you'll enjoy: starmate brings your data to life and proactively optimizes your campaigns, so you achieve visibly better results without extra effort.
With starmate starter, you get a solid foundation for your email marketing. The structured address database and intuitive newsletter tool give you everything you need to get started — including simple automations and filtering options. Ideal for organizations that want to communicate efficiently and grow flexibly.
professional is built for teams that want more than just newsletters. In addition to all core features, you get CRM elements such as variant-based identities and automations that deliver real added value. For organizations with growing demands for structure and efficiency.
Coming soon: 24.09.2026
enterprise is the complete package for data-driven communication at the highest level. You benefit from all starter and professional features, plus a wide range of integrated AI capabilities for deeper automation and analytics. Ideal for large data volumes and complex requirements in customer communication.
Coming on: 24.09.2027
With the starmate AI assistant mate, your communication becomes smarter: it creates copy, analyzes user behavior, and can automatically adjust workflows. You gain efficiency — and your communication gains relevance.
starmate is your solution — a system that grows with your requirements. Whether it’s accessible user guidance, flexible module selection, or scalable data processing: you decide which modules you need — and when. Maximum creative freedom for you and your team.
Newsletter and Email Marketing
Create professional, responsive newsletters in no time with starmate's intuitive drag-and-drop editor and choose from a wide range of modern templates. Personalize your messages dynamically to maximize open rates and reach your customers more individually than ever.
Fundraising
Manage your donations, memberships, and grants efficiently with dedicated features for non-profit organizations and associations. Keep track of your supporters and use tailored communication channels to nurture and digitally engage your donor base.
Task Manager
Standardize, organize, and automate your recurring workflows and tasks directly within starmate's platform for digital dialogue marketing. Foster efficient team collaboration through clear assignments, checklists, and seamless documentation of every process.
Dynamic Profiling & AI
Our AI analyzes your customers’ behavioral patterns: for example, it automatically suggests the next best action. This makes it possible to address every contact personally, highly individualized, and in line with their interests, through whichever channel fits best.
Reporting and Dashboards
With real-time dashboards and detailed reports on open, click, and conversion rates, you always stay in full control of your success. Use in-depth analytics to spot trends early and continuously improve your marketing strategy based on data.
Multi-Channel Campaign Management
Plan and control complex campaigns across various channels such as email, SMS, social media, print, and apps in a single, clear interface. With workflows, you design seamless customer journeys that reach your customers exactly where they are.
starmate identifies potential within your contact base and helps you build relevant audiences dynamically. Success prospects are forecast based on historical data and benchmarks — for campaigns that truly land where they’re needed.
Whether it’s invitation management, event communication, or multi-stage campaigns: with starmate, you automate your processes efficiently and error-free. That leaves more time for creative content and less effort on technical execution.
"Hi mate, create a campaign for our donor community based on the quarterly figures"
mate:
Filter for donor community created. Campaign created with the current quarterly figures. Sending scheduled for today at 12:30 PM.
