Email Marketing: Campaigns with Relevance

Want your email campaigns to actually get noticed in your audience's inbox? The starmate crew is here to help:
starmate

This box marks features available exclusively in starmate. All other features are already available in the E-Marketing Suite (EMS) and will also be available in starmate professional in the future. starmate is the software relaunch of EMS, combining proven functionality with a modernized technical foundation and new features. starmate starter is currently in beta. (Updated: 23.03.2026).

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Highly Individualized Communication & Content Strategy

Using profiled data sets enables genuine content individualization that goes far beyond simply personalizing the salutation.

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Performance Optimization & Deliverability

The solution ensures an efficient workflow. We safeguard the optimal deliverability and reputation of your communication campaigns.

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AI-Powered Control
starmate

Implementation of AI algorithms for automatically optimizing content, send times, and subject lines. Your communication gets smarter on its own.

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Current Relevance & Channel Strategy

Our automation, personalization, and individualization features are built on the latest technology standards. We help you define the role of email within your multichannel mix.

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Reaching & Activating Your Target Audiences Effectively
Strong sales growth through algorithms, AI recommendations, and personalized components.

Conversion: The newsletter was sent. The contact completed the ticket purchase.

After the visit: A post-visit mailing with highly individualized content was sent.

Automated Workflows
Highly Individualized Campaign Content
Automatic Sentiment Analysis
A chessboard: strategic consulting

Whether GMX, web.de, or Telekom: with starmate, your newsletters never land in the trash again. Certification by the Certified Senders Alliance ensures the deliverability of your email campaigns with every email provider.

  • High deliverability
  • Maximum provider acceptance

Meaningful data is the foundation of personalized email communication. Dynamic profiling continuously feeds your stored contacts' profiles with valuable, comprehensive data — creating a data foundation capable of far more than a personalized greeting.

Not quite sure what your newsletter subscribers need right now? Find out with advanced A/B testing (multivariate testing) and optimize your email campaigns accordingly.

  • Recipient-centric approach
  • Data-driven optimization
starmate user interface: widget for scheduled campaigns
Solution

By intelligently matching content to contacts, the system ensures that every recipient gets exactly the information that's relevant to them – whether that's a special offer tailored to their purchase history or a service notice about a service they use. Combining starmate's technical capabilities with support from the starmate consultants makes it possible to shift from mass communication to genuine one-to-one dialogue – so you send the right content at the right time to the right person.

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Münchner Kammerspiele

Digital Communication Across All Channels with the E-Marketing Suite

The Tixly integration went live at the start of the season – by the end of the season, transaction-based communication had grown considerably. Since then, every fitting occasion has been used for individual, targeted messaging: a major step toward automated, precisely tailored audience communication.

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Thomas Reischer
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ecoplus

More Visitors, More Bookings, More Impact Through Smart Discount Logic

ecoplus achieves a strong increase in campaign relevance and a rise in repeat bookings, through clean data management, strategic automation, and smart segmentation.

  • #DataManagement
  • #Workflows
View Case Study
Nikita Ivanov
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Wiener Konzerthaus

How Web Forms Act as a Smart Transaction Interface

How can subscription orders be handled digitally when the existing ticket shop wasn't built for it? Using the Wiener Konzerthaus as an example, it becomes clear how the right technical extensions, applied in the right place, simplify operational processes.

  • #SubscriptionManagement
  • #Automations
View Case Study
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