Masterful Data Streams: How Elbphilharmonie Hamburg Keeps Its CRM Data in Sync While Switching to Eventim.Inhouse

Automated data sync between Eventim.Inhouse and CRM, communication without interruption during the migration.

• Ticketing switch: from Jetticket to Eventim.Inhouse
• Synchronization: bidirectional in real time
• Downtime of visitor service communication: none

Changing ticketing systems in the middle of a running program affects almost every area of a concert hall. Communication with customers could not break off at any point, and the new system had to reflect bookings in the CRM in real time during major advance-sales peaks.

• Migration of historical customer data during a running program
• Avoidance of data inconsistencies and duplicates
• Seamless service communication, e.g., for concert cancellations or admission times
• GDPR-compliant bidirectional synchronization of opt-ins and marketing blocks

starmate implemented a bidirectional API interface between the EMS and Eventim.Inhouse:

• Address and profile management: Transactions, ticket purchases and guest profiles come together in real time, and duplicates are detected and cleaned up using matching logic.
• Transactional mailing: Automated triggers send personalized service and anticipation emails before the concert evening to verified ticket holders.
• Campaign automation: Marketing blocks and GDPR deletions are synchronized in real time on both sides.

The system change went through without interruption in live operation.

• Automated data sync between Eventim.Inhouse and CRM without manual exports
• Automated email journeys relieve support and speed up response to program changes
• Sharper guest profiles for personalized recommendations, e.g., for dining or additional events

“The switch to Eventim.Inhouse was a gigantic infrastructure project for our house. Thanks to the powerful starmate interface, the migration of customer data went completely smoothly. Today we can address our visitors in a more targeted, secure and automated way than ever before.”

Elbphilharmonie Hamburg

At a world-class concert hall, data streams have to flow reliably even during extreme advance-sales peaks. The biggest challenge was synchronizing transaction data, ticket purchases and marketing consents bidirectionally in real time.

When the migration ran smoothly and the first automated pre-visit campaigns went out flawlessly right after the switch, it was a goosebump moment for the whole team, especially for the software engineers involved.

Consulting team