Goodbye Data Silos, Curtain Up: How the Ohnsorg-Theater Hamburg Communicates in a Personalized Way with the Reservix Interface

Automated data sync between Reservix and CRM, personalized communication from day one.

• Data sync between Reservix and CRM: 100% automated
• Go-live: at the start of advance sales for the new season

Ticket purchases in the Reservix system remained isolated from the central CRM. Without historical purchase data in the EMS, outreach based on preferences was not possible, and customer data had to be reconciled via CSV export.

• Isolated systems: Reservix and CRM were separate
• Spray-and-pray approach: No segment-specific outreach (e.g., comedies or dramas)
• Manual, error-prone synchronization via CSV
• First-time visitors could not be automatically nurtured after the performance

The Reservix API was connected directly to the EMS:

• Address and profile management: Every ticket purchase is transmitted to the EMS in real time, existing profiles are enriched, and new contacts are created in a GDPR-compliant way.
• Campaign automation: The system recognizes genre and event date and triggers pre-visit and post-visit journeys.
• Email marketing: Accessible, responsive templates in the theater's corporate design.

The marketing team is relieved and communicates in a more targeted way.

• No more manual exports, fully automated data flow
• Automated after-visit campaigns for stronger customer loyalty
• Granular segmentation by preferences, e.g., Christmas plays or classic Low German productions

“With starmate, we have made the leap into the automated future of theater marketing. The tedious manual data maintenance between Reservix and our CRM is a thing of the past. Now we can address our audience as personally and charmingly as they are used to from our theater, even in Low German if they wish!”

Levke Neumann, Head of Marketing & Communications, Ohnsorg-Theater Hamburg

It was important to us that the technology stays invisible in the background but makes an impact. When the Reservix interface synced data without errors in live operation for the first time and the first personalized campaigns went out, it was a real goosebump moment.

Consulting team

1. Kick-off & API analysis: Analysis of the data structures in Reservix and definition of the marketing segments.
2. Interface setup: Connection of the Reservix interface to the EMS and first data tests.
3. Campaign architecture: Event journeys for first-time buyers and regular patrons.
4. Staff training: Enabling the team to use the data filters independently.
5. Go-live & automation: Launch at the start of advance sales for the new season.