Strong Voices, Coordinated Flow: How the sgv Digitalizes Its Political Association Communication with starmate

Central management of more than 200 cantonal and trade associations as well as committees in three national languages through one CRM instance.

• Associations and committees: more than 200
• Languages: German, French, Italian
• SMEs represented: around 500,000

Political advocacy at the national and cantonal level places high demands: Cantonal associations, trade associations, members of parliament and militia politicians must be coordinated and informed, flawlessly in three languages. Fragmented distribution lists and manual coordination rounds cost a lot of time.

• Complex committee landscape with countless working groups, commissions and affiliated associations
• Multilingualism as a must: Campaigns, press releases and consultation procedures simultaneously in DE, FR and IT
• Manual feedback loops in consultation procedures
• Strict compliance requirements for data handling (GDPR and the Swiss Data Protection Act)

starmate implemented a multilingual association CRM for the sgv based on the EMS:

• Roles and permissions module: The hierarchical committee structure (board, parliamentary groups, commissions, cantonal representatives) is mapped so that communication and data access can be controlled in a targeted way.
• Multilingualism: Campaigns are created and sent in several language versions (DE/FR/IT) from one interface.
• Web forms for consultations: Feedback from member associations on political proposals is automatically consolidated in the CRM.
• Data protection: Implementation in accordance with the revised Swiss Data Protection Act.

The sgv communicates faster and in a more targeted way.

• Campaigns and session briefings reach decision-makers in their respective national language
• Automated consolidation of consultation procedure feedback saves working hours every week
• Segmentation by industry clusters and political interests reduces wasted reach

“Political opinion-forming in Switzerland demands maximum precision, speed and the coordination of countless committees and cantonal associations. starmate has delivered a platform with which we can manage this highly complex multi-association landscape with ease and in a completely legally compliant way. A true game changer for our political clout in Bern.”

Stephan Loeb, Head of Communications, Swiss Federation of Small and Medium-sized Enterprises (sgv)

Association work is an orchestra of countless voices. Cantonal associations, trade associations and politicians must be coordinated, informed and mobilized, always flawlessly in three languages.

With the EMS roles and permissions module, we built a committee structure that maps working groups, boards and specialist departments. With a WYSIWYG editor and multilingual campaign management, the team in Bern sends political campaigns, consultation responses and session updates without media breaks.

Consulting team